Welcome to Placer

Every county has a story, this is ours.
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About Placer

Welcome to Placer County, where there is never an off-season. Made up of 1,400-square miles of the most beautiful and diverse geography in California, Placer County stretches from urban South Placer, through the historic Gold Country Foothills, into the High Sierras of North Lake Tahoe.

Placer features easy access for visitors and residents alike to experience a year-round mix of spring, summer, fall and winter sports and activities, outdoor adventure, tantalizing food and wine grown in Placer’s Mediterranean climate, world-class shopping, dining, arts and culture and more. Come see us and stay awhile. Or better yet, come again. You won’t run out of new adventures!

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Things to do

Explore hundreds of miles of breathtaking national forest, parks and waterways. Indulge at award-winning wineries and breweries. Expand your horizons with a wealth of museums, galleries and performing arts. Shop til you drop at world-class stores and local boutiques.

All things Placer begin in the outdoors. Skiers, snowboarders, and cross-county enthusiasts – and families who like to frolic in the snow – revel in this winter wonderland. In summertime, it transforms into a wealth of sun-bathed lakeside and mountain activities. Whether you are a hardcore outdoors enthusiast, or a family looking for friendly outdoor fun, Placer has the perfect outdoor adventure for you.

Wineries, Breweries and Distilleries

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Places to stay

No matter what your lodging preference is, Placer has it.
From five-star resorts, to family-friendly and convenient hotels, to quaint Inns, B&Bs, vacation rentals and camping, it’s all at your fingertips.

Placer also is an ideal location for weddings and corporate retreats, offering the perfect blend of outdoor authenticity with modern convenience. Staying in Placer will open a whole new world to you.

Find Your Place In Placer

Things To Do In Auburn

The city of Auburn is a National Historic staple. Beautiful scenery mixes with rustic modernity that is unrivaled. The surrounding landscape and local Auburn culture lends itself perfectly to this Endurance Capitol of the world.

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explore its features
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  • Lincoln
  • Loomis
  • Auburn
  • Newcastle
  • Rocklin
  • Granite Bay
  • Roseville
  • Colfax
  • Foresthill
  • Dutch Flat
  • Kings Beach
  • Olympic Valley
  • Tahoe City
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This is your sign to slow down, sip something cold, and soak in the sunshine☀️🍺
Loomis Basin Brewing is one of those places that makes you want to stay awhile whether you’re posted up with a pint or sharing a flight with friends.

Into craft beer? Placer County’s got a full pour of local breweries worth exploring! Be sure to add Loomis Basin Brewery to your weekend list… you’ll be glad you did! Explore more local breweries, wineries, and distilleries by visiting our website (link jn bio)! 🍻

#VisitPlacer #DrinkPlacer #CraftBeer #LoomisCa #LoomisBasinBrewery #SipLocal

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This is your sign to slow down, sip something cold, and soak in the sunshine☀️🍺 Loomis Basin Brewing is one of those places that makes you want to stay awhile whether you’re posted up with a pint or sharing a flight with friends. Into craft beer? Placer County’s got a full pour of local breweries worth exploring! Be sure to add Loomis Basin Brewery to your weekend list… you’ll be glad you did! Explore more local breweries, wineries, and distilleries by visiting our website (link jn bio)! 🍻 #VisitPlacer #DrinkPlacer #CraftBeer #LoomisCa #LoomisBasinBrewery #SipLocal

If you’re looking for a dining experience that’s anything but expected… Omakase Por Favor in Lincoln is right up your alley!

📍 Located right off HWY 65, this modern fusion spot brings Mexican soul and Japanese precision together in the most flavorful way. On the menu: oysters with punchy toppings, shrimp tostadas, buttery scallops, and a barbacoa soba bowl that’ll surprise you in absolutely the best way.

It`s vibrant, fresh, and full of flavor… a true hidden gem in Placer County!

📸✨️ @moonandmusemedia

#VisitPlacer #PlacerEats #LincolnCA #OmakasePorFavor #PlacerCountyEats #HWY65Eats #FusionFood #HiddenGemsPlacer

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If you’re looking for a dining experience that’s anything but expected… Omakase Por Favor in Lincoln is right up your alley! 📍 Located right off HWY 65, this modern fusion spot brings Mexican soul and Japanese precision together in the most flavorful way. On the menu: oysters with punchy toppings, shrimp tostadas, buttery scallops, and a barbacoa soba bowl that’ll surprise you in absolutely the best way. It's vibrant, fresh, and full of flavor… a true hidden gem in Placer County! 📸✨️ @moonandmusemedia #VisitPlacer #PlacerEats #LincolnCA #OmakasePorFavor #PlacerCountyEats #HWY65Eats #FusionFood #HiddenGemsPlacer

There’s just something about a perfect soup dumpling… and ya’ll…📍Uncle Dumpling in Roseville UNDERSTANDS the assignment.

From hand-folded dumplings to sizzling noodles, this local spot has been stealing hearts (and our appetites) in Placer County since its opening last year. Have a favorite FOODIE find in Placer County? Tag us! We’re always hungry for local gems🍜

 🎥: @jasmin.eatz

#VisitPlacer #LifeAtItsPeak #PlacerCountyEats #UncleDumpling #SoupDumplings

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There’s just something about a perfect soup dumpling… and ya’ll…📍Uncle Dumpling in Roseville UNDERSTANDS the assignment. From hand-folded dumplings to sizzling noodles, this local spot has been stealing hearts (and our appetites) in Placer County since its opening last year. Have a favorite FOODIE find in Placer County? Tag us! We’re always hungry for local gems🍜 
 🎥: @jasmin.eatz #VisitPlacer #LifeAtItsPeak #PlacerCountyEats #UncleDumpling #SoupDumplings

There’s a fresh new face in Downtown Auburn’s culinary scene 🍽️🧡

NOW OPEN: The Hillmont, a restored 1940s gem on the corner of Lincoln Way and High Street, is serving up elevated comfort food, handcrafted cocktails, and all the small-town charm we love and adore here in Placer County!

Chef Ashley Strickler brings bold, approachable flavors to the table (think glazed flat iron steak, crisped carnaroli, and reimagined classics made to share). Cocktails by Drew Garrison even give a wink to the building’s former life as Mickey’s Boots. Literally, everything is alllll in the details 💫

Brought to life by Auburn locals Jordan and Melinda Minyard (of The Pour Choice + Remedy Supply Co.), The Hillmont is a place to gather, sip, savor, and stay awhile…

SAVE this spot, you’re going to want to remember it for your next date night, girls night, or weekend wander!

🎥: @moonandmusemedia

#VisitPlacer #LifeAtItsPeak #DowntownAuburn #PlacerEats #TheHillmont #AuburnCalifornia

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There’s a fresh new face in Downtown Auburn’s culinary scene 🍽️🧡 NOW OPEN: The Hillmont, a restored 1940s gem on the corner of Lincoln Way and High Street, is serving up elevated comfort food, handcrafted cocktails, and all the small-town charm we love and adore here in Placer County! Chef Ashley Strickler brings bold, approachable flavors to the table (think glazed flat iron steak, crisped carnaroli, and reimagined classics made to share). Cocktails by Drew Garrison even give a wink to the building’s former life as Mickey’s Boots. Literally, everything is alllll in the details 💫 Brought to life by Auburn locals Jordan and Melinda Minyard (of The Pour Choice + Remedy Supply Co.), The Hillmont is a place to gather, sip, savor, and stay awhile… SAVE this spot, you’re going to want to remember it for your next date night, girls night, or weekend wander! 🎥: @moonandmusemedia #VisitPlacer #LifeAtItsPeak #DowntownAuburn #PlacerEats #TheHillmont #AuburnCalifornia

We love seeing where the road takes you…This hidden swing feels like something out of a postcard! With sunset views, fresh mountain air, and that golden glow, this picture is absolute proof that the best road trip stops are the ones you weren’t even looking for ✨

📍 Near Donner Lake
📸: @carlssbarkely

#VisitPlacer #LifeAtItsPeak #DonnerLake #RoadTrips #ScenicStops #SummerMemories

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We love seeing where the road takes you…This hidden swing feels like something out of a postcard! With sunset views, fresh mountain air, and that golden glow, this picture is absolute proof that the best road trip stops are the ones you weren’t even looking for ✨ 📍 Near Donner Lake 📸: @carlssbarkely #VisitPlacer #LifeAtItsPeak #DonnerLake #RoadTrips #ScenicStops #SummerMemories

👢It’s Cowboy/Cowgirl Summer here in Placer County, California, which means refueling at @redspizzarocklin with a hard rootbeer float or a cold draft beer & a wood-fired pizza loaded with unique toppings. Veteran-owned & family-operated, this small biz welcomes all hungry folks looking to rest their spurs & dig into some “pie”. 🍕

📍 6696 Lonetree Blvd, Unit 100
Rocklin, CA 95765

📸 @redspizzarocklin
#VisitPlacer #LifeAtItsPeak #PlacerCounty #VisitCalifornia #FoodieFriday #Pizza #WoodFired #VeteranOwned #Artisan #LocalDraftBeer #LocalWine #FamilyOperated #Za #Pie #PetFriendlyPatio

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👢It’s Cowboy/Cowgirl Summer here in Placer County, California, which means refueling at @redspizzarocklin with a hard rootbeer float or a cold draft beer & a wood-fired pizza loaded with unique toppings. Veteran-owned & family-operated, this small biz welcomes all hungry folks looking to rest their spurs & dig into some “pie”. 🍕 📍 6696 Lonetree Blvd, Unit 100 Rocklin, CA 95765 📸 @redspizzarocklin #VisitPlacer #LifeAtItsPeak #PlacerCounty #VisitCalifornia #FoodieFriday #Pizza #WoodFired #VeteranOwned #Artisan #LocalDraftBeer #LocalWine #FamilyOperated #Za #Pie #PetFriendlyPatio